of your website visitors do not convert the first time.
Retargeting gives you a second chance for success.
Not everyone will convert the first time they are on your website, in fact, only about 2% of visitors convert the first time they visit a website. Why not remind them of their interest, and create a second chance to attract an inquiry or sale?
You can even target prospects based on pages they’ve visited by using a special ad designed to reflect their specific area of interest, or by offering, for instance, a special discount or sale price on a particular product they viewed.
What is Retargeting?
Retargeting is a way for you to show your ads to people who visited your website but didn’t complete a desired action, for example making a purchase or signing up for your newsletter
It is a powerful way to stay engaged with your target audience, and can radically improve return on investment for your marketing campaigns