Reach the right audience by showing display ads based on their past online and offline behavior, what they've shown interest in, and where they've been with their mobile devices
MOBILE CONQUESTING
Optimized for on-site visit, great for retail locations that want foot traffic into store.
Showing ads on Mobile & Tablet devices
Ads sizes are 300×250, 320×50, 320×480, and 728×90
Multiple ways to target including Geo-Targeting, Geo-Fencing, Behavior Targeting, Retargeting, Geo-Retargeting Lookalike & Weather Triggers
BEHAVIORAL TARGETING/ CATEGORY TARGETING
Consumers leave breadcrumbs of data from our online and offline actions. Like the stores we go to, the Gym we visit, concerts, schools, movie theaters, restaurants & more.
We also leave these breadcrumbs virtually as well through our mobile device. Like the apps we use, forms we fill out, things we sign up for, and searches we do for information.
We utilize all this data to place people into “targeting buckets”
Use Mobile Conquesting to target those buckets of people with your ad
Geo-Fencing / Geo-Fencing Re-targeting / Geo-Fencing Lookalike
Geo-Fencing is the ability to draw a digital “fence” around stores, buildings, neighborhoods, pretty much any physical location and draw a radius around it to target people who visit that location.
This strategy does not utilize the “buckets” of behavioral targeting, but targets anyone with a mobile device in that location and after they leave.
Once they leave the location, ads can follow that device for up to 45 days – that is called Geo-Retargeting
Once we have an audience of devices that we are showing your ad to, a lookalike audience can be created and targeted with ads as well, that is called Geo-Retargeting Lookalike
Geo-Fencing can be added to any Mobile Conquesting campaign in conjunction with Behavior Targeting
In order to serve ads to a device, the consumer has to have the mobile device GPS location enabled and they have to do something online while in the location in order to be targeted.
Foot Traffic reporting is available with this tactic, and we can typically track approximately 20% of the consumers that have seen your ad, then entered your location.
Weather Trigger Ads
You can select different types of weather events you are interested in such as temperature, rain, snow, thunderstorms, alerts, etc.
When the weather event happens or is forecasted to happen, your ad is triggered to run in the geographic targeting area you have selected.
This targeting tactic can be used on it’s own and does not include any other layering like Behavior, Geo-fencing, or Lookalike targeting. You simply target the weather event and a geographic area of town.
